5 Major Tips to Build & Improve Your Online Presence with Content Marketing

You know what’s essential to finding success with content marketing?

Building your online presence strategically and consistently.

As you construct your content foundation, your authority grows. As your authority grows, people’s trust in you grows, too.

As we all know, trust leads to engagement. Engagement leads to:

• Conversions.
• Leads.
• Sales.
• Brand loyalty.

Engagement also helps draw in new customers, according to Influitive:

“Customer engagement isn’t only for current customers. It begins the moment a potential buyer spots a mention of your company on social media, or hears about your product from a peer in their industry.”

In short, building up your online presence is a process that eventually becomes profitable.

So what can you do to encourage this growth?

Ready to strengthen your online gravitas?

Here are five hot content marketing trends, plus tips for implementing them.

1. Do Email Marketing the Right Way
 
Email marketing continues to dominate because the inbox is the most direct way to organically reach your audience.

According to data from Statista, in 2017 global email users numbered 3.7 billion. By 2022, that number is expected to spike to 4.3 billion.

A staggering amount of people use and rely on email. In the U.S., at least 80 percent of us check our email daily.

Plus, this graph from a McKinsey study shows email is far more effective than social media for customer acquisition:

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